Sales tip for the week of June 19, 2017

What to Do during 4 July Week

What an opportunity we have coming up!

Here in the States, Independence Day is more than just a time to celebrate our freedom, go to a parade, and either eat a hot dog or turn on ESPN and see how many hot dogs Joey Chestnut can massage down his throat. It marks a time when business stops and takes a deep breath.

  • Many clients take a vacation
  • We might even be off ourselves
  • The phone stopped ringing
  • We shift our focus from making calls to, well, something else.

What else? Here are some thoughts:

  1. Read the user’s manual for your CRM. Chances are, your database program can do a lot more than you know. Use this time to get the most out of it.
  2. Review your inbox. I bet there are several opportunities that you’ve either neglected or forgotten about in among the emails on your computer.
  3. Build up a pool of prospects. What a great opportunity for you to get ahead of the game and come up with a list of potential clients.
  4. Sharpen your sales skills. There are hundreds of free videos on YouTube featuring guys like me giving you advice on time management or prospecting or closing or negotiating or…
  5. Rest! There is nothing wrong with taking a break. If you been taking my advice and working hard straight through the end of June, you deserve it.

This year, the Fourth of July falls on a Tuesday. That means two things. First, there will be a 25 mile backup on Cape Cod. Second, you’ve got three other days that week to catch your breath, catch up, and then catch the next wave of prospecting.


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Bill Farquharson can be reached at 781-934-7036 or